{"id":15367,"date":"2023-06-28T05:21:47","date_gmt":"2023-06-28T04:21:47","guid":{"rendered":"https:\/\/jonnyhatesmarketing.com\/?p=15367"},"modified":"2023-06-27T13:42:18","modified_gmt":"2023-06-27T12:42:18","slug":"nobody-wants-your-information","status":"publish","type":"post","link":"https:\/\/jonnyhatesmarketing.com\/nobody-wants-your-information\/","title":{"rendered":"Nobody wants your information"},"content":{"rendered":"<p><strong>If you&#8217;re in the business of selling information, good luck.<\/strong><\/p>\n<p>We&#8217;re living in <em>the information age.<\/em> That should give you a clue about how abundant and universally available information truly is.<\/p>\n<p>In fact scrub that, we&#8217;ve just been birthed into the AI age, giving us an exponentially easier portal into the sum of human knowledge.<\/p>\n<p>Even worse, information is mostly free, so why would anyone pay you for YOUR version of it?<\/p>\n<p><strong>Here are some reasons why, potentially:<\/strong><\/p>\n<ul>\n<li>Your information is a new discovery, only known to you<\/li>\n<li>It&#8217;s so life-changing, they&#8217;d be mad not to access it<\/li>\n<li>It&#8217;s available elsewhere, but you&#8217;ve reframed it as your own<\/li>\n<li>You expressed it in such simple terms, anyone can now understand it<\/li>\n<li>They trust you so much, they ignore the same information from any other source<\/li>\n<\/ul>\n<p>It&#8217;ll still be a tough ride, because nobody really wants more information. We all want LESS information.<\/p>\n<p>We want more impact, abundance, happiness, wealth, time and a menu of other pleasures. More information doesn&#8217;t directly lead to any of those things.<\/p>\n<p><strong>So when you&#8217;re crafting your content, messaging and offers, maybe think about shutting off your firehose of information, and shower them with the good stuff they actually want.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sad but true<\/p>\n","protected":false},"author":2,"featured_media":13504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48,2,47,45,37,38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nobody wants your information - Jonny Hates Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jonnyhatesmarketing.com\/nobody-wants-your-information\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nobody wants your information - 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