{"id":15534,"date":"2023-06-29T05:34:44","date_gmt":"2023-06-29T04:34:44","guid":{"rendered":"https:\/\/jonnyhatesmarketing.com\/?p=15534"},"modified":"2023-06-28T20:41:23","modified_gmt":"2023-06-28T19:41:23","slug":"your-biggest-waste-of-time","status":"publish","type":"post","link":"https:\/\/jonnyhatesmarketing.com\/your-biggest-waste-of-time\/","title":{"rendered":"Your biggest waste of time?"},"content":{"rendered":"<p><strong>If you\u2019re feeling a bit flat about what you achieved yesterday, it could be because you haven\u2019t considered the LAG&#x2122; effect.<\/strong><\/p>\n<p>This is my measure of the time between you doing something and receiving any tangible benefit from it.<\/p>\n<p><strong>LAG&#x2122; is also an acronym for Likelihood of Absent Gains, and here are some examples:<\/strong><\/p>\n<p>&#x1f644; Building a website before you realise it\u2019ll take months to build up any traffic<br \/>\n&#x1f644; Creating a programme without understanding who it\u2019s for<br \/>\n&#x1f644; Taking another training course when you\u2019re already qualified enough<br \/>\n&#x1f644; Launching a Facebook Group with no clear client avatar in mind<br \/>\n&#x1f644; Buying a bunch of broadcast equipment before you have an audience to talk to<\/p>\n<p>All those are high LAG&#x2122; activities, with a high Likelihood of Absent Gains.<\/p>\n<p><em><strong>It\u2019s not that they won\u2019t work ever, it\u2019s just that you might go broke waiting.<\/strong><\/em><\/p>\n<p>Thankfully, the antidote is simple and fast-acting:<\/p>\n<p><strong>Spot someone who looks like your next ideal client, start a conversation with them, and make them an offer.<\/strong><\/p>\n<p>They might just pay you immediately.<\/p>\n<p><strong>Zero LAG&#x2122;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t die waiting!<\/p>\n","protected":false},"author":2,"featured_media":4438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,47,43,37,44],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your biggest waste of time? 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