I heard a chap in a bar the other night saying “it takes money to make money” to his mate as they discussed the automatic success of some lucky rich guy they both knew.
Here are some actual truisms about why businesses succeed:
- They have a great idea
- They love it and make sure others feel the same
- They execute the idea with passion and commitment
- They develop daily habits and stick to them relentlessly
- They don’t even consider giving up until they’ve tried everything
The excuse of not having enough money is rarely true, and even then it’s only ever partially responsible for a business failure. In fact, having too much money can be just as catastrophic.
I’ve bootstrapped 7 ventures, including one which grew to a £10m turnover from zero without a penny of outside cash, just revenue from sales.
I launched JHM from a standing start with zero capital investment, just with a beaming smile and a sensational idea.
If “not having money” is stopping you building the business and the life of your dreams, maybe it’s time to find another business.