You’ll want to see this

If you’re reading this, you did.

See it.

Many people don’t open your emails, of course, and fewer still act on them.

Here are 5 ways you can make emails more effective:

1: HEADLINE – Make the subject Useful, Urgent, Unique and Ultra-specific. What Copy-Blogger calls the 4 U Rules.

2: SPLIT-TEST – Send two versions with varied content, headlines, and timing to see which gets a better response.

3: CONVERSATION – too many emails are dry, corporate and overly promotional. Write like you’re talking to a friend at the mythical water-cooler.

4: CALL TO ACTION – If you want a direct result, ask a direct question. What should the reader do after they read your email?

5: GET MORE READERS – Promote your email subscription whenever you can in social media. New sign-ups are the lifeblood of your business.

Of course, there’s more to it than just those five things, but they’ll do for “openers”. 

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