Your minimum viable technology

Ever been on a video call with someone where the internet is patchy, to say the least?

Like one of those conversations on the first mobile phones back in the late 80s.

I had exactly that, yesterday afternoon.

Lots of “Hellooo…can you hear me Dave?” and “Sorry I missed that…”

Not a good connection.

It got me thinking about the MVT – Minimum Viable Technology – you need to be a coach, therapist or consultant in the 21st century. 

  • You don’t NEED a website. Some of the most successful coaches I know don’t have one.
  • You don’t NEED any social media profiles, although a personal FB account might help show you’re not an alien!
  • You don’t NEED email lists, funnels and sales pages.

No, the current-day MVT is simply a reliable internet connection, with enough bandwidth to hold video calls. 

You’ve got permission to grow a global business, right there.

Jonny

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