I recently saw an offer from a talented online marketer who’d decided to clear out his digital loft and have a yard sale.
An email link sent me to a page he’d created with a list of almost 30 different eBooks, video trainings, tip-sheets, blueprints and assorted courses, all to be bundled together in one lavish package “valued” at over $5,000.
Of course, he wouldn’t be charging me anything like that. A meagre $47 was all he wanted in return for full access, forever.
Here’s what I found myself asking:
- How likely is it that all that stuff – or even a large part of it – would be any use to me?
- If I wanted what one single bit of the bundle could do for me, why would I want all the rest?
- If it really WAS worth £5k, why is he releasing it for pennies in the pound?
- Would I have time to go through all that stuff when I get it?
- Or, will it sit gathering dust in my digital loft for years?
It seems to me that throwing EVERYTHING you have into one ginormous jumble-sale of a package is actually quite lazy, and looks like you haven’t taken the time to understand the ONE BIG THING that your ideal client wants from you.
Same with that lavish programme or course you’ve spent months creating – is it already too much to handle?
As Stu McLaren says:
“Your clients want MORE and LESS from you.”
- They want more impact, more clients and more revenue.
- But they want less overwhelm, less work and less stress.
Everything you have is probably WAY too much for anyone else.
Just tell us what we need to know, show us how to use it, and stop right there.
Love you lots
Jonny
PS: As we’re still celebrating the never-to-be-repeated milestone of my 2,500 Daily Brain Tattoos together, I’m releasing a copy of my latest eBook “The 2025 Coaching And Consulting Success Blueprint” – [Five Things you Must Be Doing To Survive And Thrive This Year] – just for you.
Just reply with “2,500 – that’s amazing!” and I’ll make sure you get a copy by return.
If I can write two-and-a-half-thousand of these bloody things, it’s the least you can do.