Strange times in our community, as well as in the wider world of humankind.
Here are some things swirling around in my head today:
1: Business is tough, even when you’re selling what people want
In the UK, we lost a major regional airline, for years linking smaller towns together and in high demand.
Bad management pushed them to the brink.
Flight cancellations down to virusphobia [see 2: below] finished them off.
2: People panic easy
To be fair, the media is stoking the fire.
Bizarre articles are claiming 80% infection rate, warning that supermarkets will run out of food, and showing images of people wearing ineffective face-masks.
No wonder we’re all in a flap!
3: You’re full of great ideas
Whenever I ask a question about your attitudes to life and business in the Group, the range of answers is mesmerising.
One thing’s a recurrent thread: you’re passionate and skilled at what you do, but wish you were better at marketing.
The good news is that’s way better than the other way round – can you imagine being fabulously adept at peddling snake oil?
The even better news is that I can help get your great work in front of the right people.
People who can pay you what you’re worth, week-in, week-out.
Have a great weekend!
Love you lots,