3 things you should be afraid of

It’s not good to be unafraid all the time. 

Over-confidence breeds complacency, mistakes and potential disaster.

We all know bad stuff happens, and yet we brush under the carpet that it might happen to us.

I’m not advocating paranoia, just a healthy regard for reality.

Here are three things to be aware of. Very aware:

  1. Your health can change in an instant. Listen to your body, and look the hell after it
  2. Your 20-year reputation can be sawdust overnight. Check for threats, leaks and avoidable cliff-dives
  3. Don’t tell us you can fix everything for everyone. It’s dumb marketing, and nobody believes you anyway.

As Mitch Miller says:

Accurate thinking trumps blind arrogance, and it will make sure you quality-check your work. 


PS – If you reply to this email with “Sailing”, I’ll send you a link to a freebie training session I did yesterday on creating content that sells. See yesterday’s DBT for why “Sailing”… 

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