I’ve seen an epidemic of wannabe online coaches and therapists totally squandering the greatest free marketing resource in history.
Their Personal Profile on Facebook.
Three billion people log into Facebook every month, for an average of almost 20 hours each. That means you can easily be found by all the people you’re ever looking to attract, and you can find them.
But, there’s no automatic right to visibility. Here are five things you MUST do to make all this work:
1: Open up your privacy settings so anyone can see your name, your profile pic, your newsfeed and everything else a reasonable person would want to know before they reach out to you for help.
2: Optimise your banner, intro and bio so it looks like a landing page on your website. Give them something to do, and ONE place to go. Delete your LinkTree.
3: Post inspirational, original stuff that positions you as an authority in the area you work.
4: Don’t post anything you wouldn’t want anyone in the world to see, now or in the future.
5: Lift the curtain on your life, showing us your adventures, your family and your client successes. We want to see you as a 3D human, as an ordinary person doing extraordinary things.
This isn’t hard and it’ll repay you quickly, as the right people see how you’re the ONLY solution to their Big, Expensive Problem.