Author Scott H Young writes about the difference between complements and substitutes.
Wine complements a meal, but French wine substitutes for Italian wine.
Popcorn complements a movie (apparently!) but one movie is a substitute for another.
So far, so good.
Now I’m thinking about some way more controversial stuff, that affects you day-to-day.
- Is building your website a complement to actually talking to a potential client, or a substitute?
- Is reading an ebook a complement to learning how to close sales, or a substitute?
- Is browsing Facebook a complement to discovering your next client, or a substitute?
- Is going to a networking meeting a complement to improving your marketing outreach, or a substitute?
- Is acquiring more video gear a complement to your live streaming, or a substitute?
I’m not answering questions, just asking.
Jonny