Do you feel there’s a shortfall in your knowledge, abilities and experience, compared to where you’d like to be right now?
You might call it a skills gap.
I call it a misunderstanding.
Fact is, you only need to be a little bit ahead of your clients to have an impact on them, and here’s why:
- None of us like to be befuddled by experts who appear waaay out of our league, do we?
- High-flying gurus can be intimidating. Your clients don’t want to think they’ll never be as good as you
- Ever sat behind a programmer, when he’s flying through lines of code on a screen that you can’t even focus on?
- If you’ve studied your chosen topic for even a short while, you already know more than your average client ever will
- It’s much more fun to learn a few tricks from a friend who’s got a little dexterity with cards than watch a dazzling street magician.
No, your skills gap is just fake news you’re telling yourself.
Show your clients how you can walk them to the next step, and they’ll love (and pay!) you forever.
Jonny