Does This Make You Cry?


It’s CONTENT WEEK here at The Success Party, and here’s one of the most impactful techniques you can use to get your content read and acted on:

Keep. It. Short.

When you write an article, email, headline or post, reread it and cut out a word.

Then another.

And another, until it’s irreducibly compact.

There’s a tale about Ernest Hemingway, who laid a bet among his peers that he could write a 6-word story that would make them cry.

His tiny tale has passed into legend:

For sale: Baby’s shoes, never worn.

Hemingway spurred a tradition which endures to this day, as writers love to practice their brevity chops.

Next time you’re about to press send/post/publish, look again.

Is it too long?


My FREE Facebook Group Masterclass is a little long, at 3 hours, LIVE with me on the 25th April from 13.00 UK. But, it’ll set you up with all the tools, tactics and strategies you need to build a thriving FB Group like Jonny Hates Marketing. Register here, and hurry.   

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