Here’s your ideal client

If you’re a coach, trainer or therapist wanting a steady flow of ideal clients, it would be handy to know what they look like first, right?

Well, here’s what your last ideal client looked like:

  1. You enjoyed working with them
  2. They got a massive transformational benefit from working with you
  3. They were prepared to pay you well for that benefit

Look in your back-catalogue, find a client who ticked those three boxes, and go find some more just like them.


PS: Mastering the art of writing copy that sells is crucial to your business. If you haven’t enrolled on Mitch Miller’s and my copywriting masterclass next Friday, here’s how. You already know why you should.

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