There’s been a lot of flak directed at everyone’s favourite social media monolith recently, from data breaches to questions in the US Congress.
That’s without mentioning all the usual moans about the mythical Facebook “algorithm” and how it keeps moving the goalposts for us marketers.
Even I sometimes wonder if the FB bubble will burst, and we’ll be back to where we were BF (Before Facebook).
Right now though, here’s why you need to go full steam into a deep, meaningful relationship with the platform from Menlo Park, CA:
- Facebook has changed the world, and for the better
- You can find ALL the ideal clients you’ll ever need 100x easier than you could before, and THEY can find you too
- An hour a day spreading your message in Facebook Groups replaces weeks of campaigning in traditional ways
- My so-called “personal data” is being used to filter out stuff that won’t interest me, and notify me of stuff that will, saving me time
- All this is FREE!!!
If you’d like a list of another 20 reasons why FB should be embraced, not feared, let me know and I’ll show you the rest.
Meanwhile, stop whining and stroke the mane of this astounding gift-horse, while you still can.
PS – If you want to learn how to turn a Facebook Group into a rampant lead machine like Jonny Hates Marketing, jump on my FREE Masterclass on the 23rd May. It’s not a webinar, it’s interactive on ZOOM and you’ll be learning everything I know. Register here for full info, but hurry. These classes always fill up fast and last month’s was a bunfight for places.