Is “selling” bad?

I triggered a lively debate on social media the other day about whether a coach also needs to be a salesperson.

Half the comments said no, you should never sell. Just let the customer decide.

The other half were like, sell as hard as you need to to make them a customer.

Here’s the thing: both approaches are right. It comes down to how you define “selling”.


  • Hammering away after a customer says no
  • Dropping your price to tempt a reluctant buyer
  • Serving a 45 minute canned pitch to wear them into submission


  • Engaging with an ideal client who’d benefit from what you do
  • Presenting them a compelling solution at a price they can afford
  • Guiding them to make a decision in their best interest

If you do that regularly, you’ll thrive, and so will they.

Nothing “salesy” about that, is there?


PS – Attracting all the ideal clients you need without hard-selling is one of the core modules of The Success Project LIVE, my 12-week, small-group, high-attention programme starting soon. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another couple of weeks, but it’s nearly full. Check out the details!

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