Is your writing too loooong?

Jonny Hates Marketing

“I apologize for such a long letter – I didn’t have time to write a short one.” ~ Mark Twain

Social content often rambles, rankles and rattles, ‘cos it’s hard to communicate brilliant ideas in a few simple words and phrases.

Here’s a pro-tip:

When you draft a piece of content, read it out loud to yourself. Could it sound better with fewer words?

Pro-tip 2:

Look at what you wrote, and cut out a word.

Then another, and another until it doesn’t make sense anymore.

Add back the last word you took out, and you have the minimum viable post.

You’re welcome.

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