Less you, more them.

If your marketing isn’t working as well as you would like it to there may be one simple reason…It’s all about you!

Ah, you say, “But I have refined the message about my business and we are very clear on how we share our service with our clients clearly, in a compelling way.”

And therein lies the problem.


Every single piece of marketing should be about your clients, their story and their journey.

Here are 5 simple questions to ask yourself as you review your marketing:

  1. Where are my prospects right now?
  2. Where do they want to be?
  3. What are the hurdles they will need to overcome to get there?
  4. How can I add value to that journey?
  5. How can I add trust and credibility so they will choose me to work alongside them?

Answer these questions in your marketing messages and prospects will self-select, put up their hand and say ‘yes’, I want to work with you.

Author: JIll Chitty | This is for YOU!

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