Marketing vs Branding

Branding, schmanding.
Marketing, schmarketing. 

What’s the difference anyway?

Here’s what:

Branding: Who and what you really are, what you stand for (and against), expressed through your Static Content like your banners, headlines, names and descriptions

Marketing: The ongoing daily process of positioning, starting conversations and expressing your offers through Dynamic Content like your posts, emails, DM and blogs

Your branding dictates how people feel about you when they find you
Your marketing helps them decide what they do next

Your branding will drive how many people accept your connection requests
Your marketing will affect whether and how they continue the conversation

Your branding helps people feel clarity about who you are and what you do
Your marketing helps them decide what to buy from you, and when

Both are important, but here’s a stunning reality if nobody’s responding to your content or taking up your offers:

There’s no point trying to do marketing if you haven’t nailed your branding first. 

Your Static Content defines your brand foundation, so your Dynamic Content only has to build on that.

But get your branding right, and it’ll do the heavy lifting for you. 

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