Of Mice and Men

WARNING: Some mice were clicked in the making of this post.

I was entranced in a recent coaching session with the inimitable Jamie Smart by a very simple analogy. Talking about how to create a perfect service or product offering, we were asked to think of mice.

Furry, bitey-rodent-type mice, not plastic, clicky-scrolly-type mice.

Two questions:

  1. What do mice want more of?
  2. What do mice fear the most?

The answers, cheese and cats respectively, were easy to come by.

Ask those same questions now of your ideal clients or customers:

  1. What do they want more of?
  2. What do they fear the most?

When you can answer those, you have absolute clarity on what you should be creating and delivering, right now.

Author: Jonny | My little piece of cheese

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