A skilled coach told me recently she was feeling burned out with all the effort she was putting into sales of her £2,000 programme.
We did a 20-minute audit of her sales “process” (speech thingies because it was barely a process at all) and this is what we found:
1: She posts about her programme once a week
2: She sends “info” and prices out to people who enquire
3: She chases them up in emails and DMs
4: Almost everyone ghosts her, apart from a few assorted weirdos
5: She caves in on her prices and gives people discount bribes to sign up
One sale a month is her run rate, and I’m surprised she manages that. Most people would crash and burn completely with this approach.
Here’s how we fixed it.
I had her commit to starting ONE conversation a day with someone she hadn’t spoken to before, and offer to help them on a brief 20-minute video call to solve a specific problem they mentioned in a comment or post.
Results after 2 weeks:
- 7 calls booked in
- 3 sales
- £6,000 revenue
- Happy, chilled and confident
- Not at all burned out
And that’s the difference between a process and a distant dream.