Selling in 3 Sentences

Here’s a great takeaway from the brilliant Oren Klaff, author of “Pitch Anything”, and one of the world’s top fundraisers for business ventures.

He talks about the three things that make people invest in, or buy what you have to offer.

  1. People want what they can’t have
  2. People chase that which moves away from them, and
  3. People only value that which they pay for

So, when you’re selling something, you’d better make sure it’s scarce, time-limited and sold at the right price, not given away.

Author: Jonny Cooper

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