I spotted a chap on the beach in Tenerife last week asking passers-by for money.
Instead of saying “you have any money please?”, he asked a much smarter question:
“You have any coins? Just one euro please.”
And you know what?
He had a box in front of him with at least a hundred coins in.
People were chucking them at him like crazy.
BUSINESS LESSONS:
1: When you ask someone to do something, be specific so they don’t have to make too many decisions. This guy gave us a yes/no alternative on whether we had a euro or not.
2: Cap your first call-to-action as a micro-commitment like the “one-euro” idea. In your biz, don’t ask them to book an appointment, email you or sign up for a programme.
Those things are way too difficult and intimidating. Offer them something appealing if they comment on your post, for example.
The big ask can come later.
3: Catch people when they’re happy. On a beach, pretty much everyone is. Decide where your ideal clients hang out for entertainment and information and go hang out with them.
You’re not a beggar, but like this guy, your job is to sell yourself smartly, each and every day.
Love you lots
Jonny