The cost of being great

When you build your expert business around your skills, knowledge and experience, you’ll encounter criticism.

One way to think of critics, as author Robin Sharma says, is “Dreamers who got scared”.

Even though your reach and impact is growing, you’ll only ever appeal to a tiny section of the population – your Tribe.

For certain, you’ll actively upset, offend and disgust quite a few others.

Does this matter? NO!
Should you engage and argue? NO!
Will it deflect you from your quest? That’s up to you, but let’s say NO!

Full Disclosure: This year alone, I’ve been called rude, mean, too expensive, and childish.

I’ve also got over 100 testimonials from people whose lives I’ve changed from just a little to quite a lot.

Sharma again:

“As you leave the crowd in hot pursuit of a rare-air life, you will be misunderstood. Our world was built by people who the masses called ‘weird’.”

I’m happy to be weird, so long as YOU get me. 


PS – Something NOT WEIRD is how I built the Jonny Hates Marketing Facebook Group to 3,800 members in a few months. On Wednesday I’ll be showing you how to do the same, and attract your ideal clients without paid advertising. Register here for this all-new LIVE & FREE Facebook Masterclass

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