Colin Dowling on how to get better at sales:
“Sales is a lot like golf. You can make it so complicated as to be impossible or you can simply walk up and hit the ball.”
In our profession, that means spotting someone who looks like your next ideal client and saying, hey let’s talk.
Some of them will agree to talk, and some of those will buy what you have.
In golf, hitting the ball is the only way to answer those burning questions:
“How far can I hit it, how straight, and where will it land?”
No amount of speculation will provide any clarity on any of those issues.
And neither will guessing whether your prospect is going to buy serve any purpose whatsoever.
Start the conversation.
Hit the ball.
Jonny