The too-narrow niche

According to business-coach Karl Bryan, 96% of small businesses will never hit $1m turnover. 

That means, if you’re going after businesses who are doing much better than that, it’s a very small pond.

Now, that’s a double edged sword, right?

Smaller market = easier to dominate.

Yes, but.

It’s way harder to find a needle in a haystack, than it is to trade in hay. 

If your core message is attractive to smaller business owners, then 96% of them are going to be turning their heads your way.

The maths sure works against you chasing the other 4% with some high-end offer, right?

And yet, there’s something to be said for working with fewer-but-wealthier clients. I get that.

My advice?

Build a high-impact, affordable solution that can help a slightly wider niche to start with.

Then, as they grow, grow with them.

You’ve a captive audience for your subsequent higher-end stuff who already trust you , and you can celebrate your accelerating success together.  


PS – Joining the weekly Secret Sessions is the key to building your successful coaching business, and you can only do that by registering in the Private Members Club. Here’s where to join for next week. 

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