The trouble with Gurus

You know those shouty, braggy, online masters who’ve got 7-figure businesses and Manhattan apartments?

When you’re starting out, maybe you don’t need them flaunting their funnels, trumpeting their traffic numbers and selling their systems.

Here’s why:

  • What works when they’re spending $50k a month on advertising isn’t going to work for you, even a bit
  • They’ve got teams of people to work on all the stuff that you’re doing yourself out of necessity
  • They built the essential foundations so long ago, they’ve probably forgotten how they did it

There’s no shame playing in the little league (for now!).

Work on defining your super-power, understanding who it’s for, and creating a simple evergreen programme to deliver it.

Those gurus have a 5 year headstart on you, at least.

Who’s to say where you’ll be in 5 years time? .


 PS – I don’t have a Manhattan apartment (yet), but I know how to help you build a thriving practice. Check out the Summer intake of the Client Attraction Blueprint, kicking off on the 11th July. Early Bird deals open for another few days. 

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