There’s a course for that

As Seth Godin points out, you can’t get classes in being annoyed. 

Nor is there a course teaching you how to be a spammy dick on social media.
And I haven’t yet seen a training video on how to be a great smoker.
If I designed the world’s best programme on how to be a nasty to your partner, there wouldn’t be many takers.
The number one bestselling book on the most stylish way to feel inadequate would still be unheard of.

So, a good measure of good behaviour could be simply this:

Can you pay someone to help you learn that? 

If not, don’t do it.


PS – Here’s something to BE like, this month. Be like US in Private Members Club. 

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