The best properties are rarely for sale, the best employees are rarely job hunting, and your best clients are rarely shopping.
“Your best clients are rarely shopping.”
This means your branding, profiles and static marketing will only take you so far.
Sticking a lousy banner up telling us all you’re an “intuitive transformational life coach” will hardly raise a single hair on anyone’s eyebrow.
✅ Your daily process needs to focus on active outreach
✅ Your ability to spot your ideal client in a crowd needs to be finely honed
✅ And most importantly, you need to get really, really good at making your prospect understand how your offer is literally the only thing they want, right now.
That high-ticket programme won’t fly off the shelves by itself.