There’s a virtuous cycle in our business:
Client Results > Getting Paid > More Client Results > Getting Paid Again > etc etc
There’s another, but faulty way of trying to get this going:
Getting Paid > Client Results
Why is this faulty?
Because you don’t get paid TO get results.
You get paid FOR getting results.
It’s the only way it works, long term.
It’s the only way to build a business.
It’s the only way to create an impact.
So, focus on getting results first, foremost and forever.
Then, you’ll get paid, naturally.
Jonny
PS – And that’s why you don’t pay through the nose to join the Private Members Club. Just £7 to cover admin, and you can leave anytime if it’s not working.