When vague beats focused

When I launched my 12-week Client Attraction Blueprint programme back in October 2017, I had no idea how many people would be interested in it, much less who would decide to register.

So, I figured I’d use the first 3 months simply to calibrate how well it was landing, or to discover if I’d made a gigantic misjudgment with the content and pricing.

Because I felt a high uncertainty as to what level of success the programme could achieve, I waited until I’d got some data before I set numerical, measurable goals.

Thankfully (and a special thanks, of course, to the 60 + inspirational entrepreneurs who’ve registered so far) it’s proved popular, and only required a couple of small tweaks based on some early feedback.

I was then able to set some lofty goals for 2018 and beyond, based on a reasonable expectation of a predictable outcome. .

You don’t have to bet the house on something new and untested.

Run with it for a bit, and then set your targets from actual experience.  


PS – Ask me how the Client Attraction Summit went yesterday…

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