Who cares what people think?

There’s an epidemic of “I don’t care what anyone thinks to me” going round.

Variations include “What you see is what you get with me” and the even more fashionable “Zero F**ks Given”.

Trouble is, you can’t be universally like that and expect to make a living in return.

It’s your job to make your ideal clients think and feel a certain way about you from the get-go.

If they think you’re a blithering idiot, a moaner, a creep or an amateur that’s not helpful.

You really want them to think you’re:

  • Smart
  • Generous
  • Trustworthy
  • Empathetic
  • The answer to their problems

Of course, that only applies to your ideal clients.

The rest of the world?

Yeah. F**k ’em.

Who cares what they think?

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