Why you’re focusing on the wrong thing

You know how you spent months coming up with a catchy name for your business?

And then you sweated over what to call your programme?

Another few weeks deliberating over banners, headlines and “About” sections?

Well, you’ve done it.

Sure, all that stuff is important. Critical, even.

But good enough is good enough, and now the real work begins.

Reaching out, starting conversations, making offers.

“Hey, I’d love you to be a founder member in my new Group…”
“I feel your pain. Let’s have a quick chat and see if I can share anything useful…”
“Loving your work. I wonder how we could collaborate and maybe share our audiences…”

You didn’t build a baseball stadium, and there is no They Will Come.

 You need to go sell some tickets.

Love you lots


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