Your One Thing

I was being interviewed for a podcast yesterday and the host asked me what’s the ONE piece of advice I’d give to a coach, trainer, therapist or consultant that’ll practically guarantee their success.

I said, do ONE thing well.

What does that really mean?

It means instead of trying to be:

  • Exciting
  • Funny
  • Cheap
  • Premium quality
  • Loud…

…just pick one of those.

It makes it easier for us to to understand you, and to buy from you.


PS – Finding your ONE thing – your true, authentic self – is a cornerstone of The Success Project LIVE, my 12-week, small-group, high-attention programme starting soon. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another couple of weeks, but it’s nearly full. Check out the details!

PPS – Next week, I’m running a pop-up masterclass via Zoom, all about how to build a thriving FACEBOOK GROUP like I’m doing with Jonny Hates Marketing. TWO PLACES LEFT. More details here.

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