Your Three Levers

Author Chris Brogan writes about the three levers you can pull to accelerate your business growth and revenue:

  • Velocity – does this get the buyer what she wants faster?
  • Friction – does this remove complexity or annoyance for the buyer?
  • Connectedness – is this something worth sharing with others?

Every idea you have starts off with a measure of each of those. Even if it’s close to zero, that’s still a measure, right?

Think of them like aircraft thrust levers, where the more you pull them, the more noise, excitement and acceleration you get.

How much more can you pull your levers?


Spread the love