Your traffic problem

I had a wise guy client a few years back, when I was silly enough to commute for meetings with him.

One day I was running late, so I called to warn him.

“I’m stuck in traffic”, I offered.

“No”, he replied. “You’re not stuck in traffic. You ARE the traffic!”

And today, in our expert businesses, never forget that everyone around you is facing the same challenges you are:

  • Lots of noise pollution
  • Struggling for visibility
  • Battling for engagement
  • Weary audiences
  • Expensive to get anywhere

It might help to reframe your daily toil when you realise you’re part of a global community with shared ups, downs and sidewayses.

You’re not just fighting against stiff competition.

You ARE the competition.

How stiff you are is up to you.

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